It's true, the creators of LoanAlert use LoanAlert to manage their own vendor finance business.

That's right, the developers are active Vendor Financiers.

Are they opportunists, selling LoanAlert to make some quick cash, without a clue what the User's needs? No, not at all.

It was developed because they needed something themselves.

Ironically they did

start with a spreadsheet, but that project was quickly dropped because it didn't offer the flexibility they needed.

And took too much of their time.

What this all means, is that the makers of LoanAlert care. They care about how well their own business runs and the result is a product that reflect this.

It is also reflected in the Service Policy.